Crisp Services
Google review request text templates for Canadian service businesses
Copy/paste Google review request text templates for Canadian service businesses, with CASL-aware SMS wording, opt-out examples, and Google review policy cautions.
Asking for a Google review by text can work well for service businesses. The customer already knows you, the job is still fresh, and a short message is easier to act on than an email buried in an inbox.
But Canadian businesses need to be careful. A review request text can raise CASL questions, and Google has its own rules about honest reviews, incentives, and review gating.
This guide gives you practical review request text templates for Canadian service businesses. It is not legal advice. CASL compliance depends on your exact workflow, consent basis, message content, sender identity, unsubscribe handling, and record keeping. If you are unsure, get legal advice.
The safer approach is simple: ask real customers for honest feedback, identify your business, include an easy opt-out, avoid incentives, and do not ask only happy customers.
Quick template
Use this as the starting point:
Hi [First name], [Business] here. Thanks for choosing us for your [service]. If you would like to share your honest experience, here is our Google review link: [link]. Reply STOP to opt out.
Why it works:
- it identifies the business,
- it connects the message to a real recent service,
- it asks for an honest review, not a five-star review,
- it includes the review link,
- and it gives the customer an opt-out.
CASL-aware basics for review request SMS
Canada's Anti-Spam Legislation can apply to commercial electronic messages, including SMS and other mobile messages. CRTC guidance explains the practical requirements around consent, identification, and unsubscribe mechanisms.
For review request texts, do not assume the rules disappear just because the message is short or because the customer already paid you. A completed job may be relevant to implied consent, but it does not remove the need to think about identity, contact information, unsubscribe handling, and records.
A CASL-aware workflow should answer four questions before the text goes out:
- Why are we allowed to text this person?
- Does the message clearly identify the business?
- Can the customer unsubscribe easily?
- Can we prove what was sent and why?
If space is tight, CRTC guidance allows required information to be provided through a clearly displayed, no-cost, readily accessible link. That can be useful for SMS, but the customer should still understand who is texting and how to opt out.
Google review policy basics
Google allows businesses to remind customers to leave reviews. The request needs to stay neutral.
Do not offer discounts, gifts, refunds, loyalty points, or free services in exchange for a review. Do not ask for a five-star review. Do not ask customers to change or remove negative reviews. Do not send the Google review link only to customers who first say they were happy.
The safest wording is:
If you would like to share your honest experience, here is our Google review link: [link].
That is very different from:
Please leave us a five-star review and get 10% off your next service.
The first asks for honest feedback. The second tries to influence the review and offers an incentive.
Universal SMS structure
A good review request text has six parts:
- Customer name, if available.
- Business name.
- Recent service context.
- Neutral review ask.
- Google review link.
- STOP opt-out.
Formula:
Hi [Name], [Business] here. Thanks for choosing us for [service]. If you would like to share your honest experience, here is our Google review link: [link]. Reply STOP to opt out.
Keep it short. Do not stuff the message with sales copy. The customer just needs to know who is texting, why, where to leave the review, and how to opt out.
Templates by industry
Plumbing
[Business]: Hi [Name], thanks for choosing us for your plumbing service today. If you would like to share your honest experience, here is our Google review link: [link]. Reply STOP to opt out.
HVAC
[Business]: Hi [Name], thanks for choosing us for your HVAC service. Honest feedback helps our team improve and helps local homeowners know what to expect: [link]. Reply STOP.
Electrical
[Business]: Hi [Name], thanks for trusting our team with your electrical work today. If you are comfortable sharing your experience, our Google review link is here: [link]. Reply STOP.
Roofing
[Business]: Hi [Name], thank you for choosing us for your roofing project. Your honest review helps other homeowners compare local contractors: [link]. Reply STOP.
Landscaping
[Business]: Hi [Name], thanks for having us look after your landscaping. If you would like to share how it went, here is our Google review link: [link]. Reply STOP.
Auto shop
[Business]: Hi [Name], thanks for bringing in your vehicle today. Honest feedback helps our team and other local drivers: [link]. Reply STOP.
Dental office
[Clinic]: Hi [Name], thanks for visiting us today. If you would like to share general feedback about your experience, you can review us here: [link]. Reply STOP.
For dental, med spa, and healthcare-adjacent businesses, avoid treatment details in the SMS unless your privacy process supports it. You do not need to mention the procedure to ask for general feedback.
Med spa
[Business]: Hi [Name], thank you for visiting us today. If you would like to share feedback about your experience, our Google review link is here: [link]. Reply STOP.
Consent wording for booking and intake forms
The best time to get clear SMS permission is usually during booking, intake, checkout, or another normal customer interaction.
Example wording:
I agree to receive appointment, service follow-up, and review request text messages from [Business]. Message frequency varies. I can reply STOP to opt out.
Do not use pre-checked boxes for express consent. Do not bury SMS permission inside a long terms-and-conditions block and assume the customer noticed it. CRTC guidance treats express consent as a positive, explicit action.
What not to send
Leave us a five-star review: [link]
Problem: asks for a specific rating.
Leave a review and get 10% off your next service.
Problem: incentive for a review.
If you had a good experience, review us on Google. If not, call our manager.
Problem: review gating risk.
Please mention Mike by name and say he was professional.
Problem: asks for specific review content.
Reply YES if we can text you review requests.
Problem: a request for express consent can itself be a commercial electronic message unless you already have a valid basis to send it.
How Crisp Services helps
Crisp Services helps service businesses connect follow-up to the rest of the customer journey.
The same lead recovery workflow that can respond to missed calls and help qualify leads can also support review requests after completed jobs. That matters because review requests should not be random blasts. They should be tied to real customers, real service events, clear records, and respectful opt-out handling.
If you already use Crisp for missed-call text-back or an AI receptionist, review requests can become part of the same operational flow: customer calls, job gets booked, service is completed, and the customer receives a neutral review request at the right time.
If missed calls are also costing you new customers, use our missed-call text-back ROI calculator to estimate the revenue at risk.
Automate review requests with CrispFAQ
Are Google review request texts legal in Canada?
They can be used, but they should be designed carefully. CASL may apply to commercial electronic messages, including SMS. Use consent-aware workflows, identify the business, include an easy unsubscribe, and keep records. This is not legal advice.
Does CASL apply to SMS?
CRTC guidance says CASL can apply to commercial electronic messages sent to electronic addresses, including SMS and other mobile messaging.
Do I need Reply STOP in a review request text?
A clear opt-out is a practical safeguard. CRTC guidance says unsubscribe mechanisms should be clear, prominent, simple, quick, and easy to use. For SMS, "Reply STOP to opt out" is familiar and easy for customers.
Can I offer a discount for a Google review?
No. Google policy prohibits incentives such as payment, discounts, free goods, or free services in exchange for posting, changing, or removing reviews.
Can I ask only happy customers for Google reviews?
Avoid that. Selectively asking only happy customers can look like review gating. A safer workflow asks real customers neutrally for honest feedback.
Can I ask for a five-star review?
Do not ask for a specific rating. Ask for an honest review based on the customer's actual experience.
When should I send a review request?
Usually after the job or appointment is completed, while the experience is still fresh. The timing should match your business and the customer relationship.
What should dental or med spa businesses avoid putting in SMS?
Avoid treatment or procedure details unless your privacy process supports that wording. A general message about the visit is usually safer than naming the treatment.
How does Crisp help automate review requests?
Crisp can connect review requests to the broader lead recovery workflow, including missed-call text-back, AI reception, customer follow-up, and post-job review requests.